Assistant Professor

EMail: [email protected]


After completing his engineering and MBA, his initial career was in industrial marketing. Later he shifted to business journalism and academic teaching. With several national and international publications and presentations at Conferences, he completed his doctorate in rural marketing.

Research Interests

  • Retailing
  • Advertising
  • Rural Marketing
  • Branding
  • Public Relations

Teaching Interests

  • Retail Management
  • Rural Marketing
  • Services Marketing
  • Public Relations
  • Brand Management

Selected Publications

  1. Case Study “L&T’s Hostile Takeover of Mindtree: A Value Destructive Transplant?”; Journal of Management & Public Policy; Vol 11, No. 1, December 2019
  2. Case Study “Maggi Crisis in India: Online Customer Engagement and Reconnect”; Public Relations Voice journal; Vol XIX, No. 2&3, January – June 2017
  3. Case Study “Ferns N Petals: Franchising Through A Unique Franchising Model”; Ivey Cases, 2015
  4. Case Study “Hidesign: Leather Heritage Or Lifestyle Brand?”; Ivey Cases, 2012
  5. Book Chapter “Customization of Marketing Mix for Rural Markets”; in the book Marketing to Rural Consumers”; Excel Books, 2008


  • 2019 – Awarded Ph D from Osmania University
  • 1992 – MBA from Osmania University College of Commerce & Business Management
  • 1990 – B.E (Mechanical) from MVSR Engineering College, Hyderabad