Biography
A marketing faculty, Dr Suresh Kerani brings a blend of industry and academic experience. Author of many books (Ed) and Case Studies, he believes in lending a practical touch to classroom learning.
Research Interests
- Retailing
- Rural Marketing
- Branding
Teaching Interests
- Retail Management
- Rural Marketing
- Services Marketing
- Public Relations
- Brand Management
Selected Publications
- Hidesign: Leather Heritage or Lifestyle Brand?; Ivey Publishing; 2012
- Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities; Asian Case Research Journal; Vol 27; Issue 1; 79-95 (2023)
- Ferns N Petals: Flowering Through A Unique Franchising Model; Ivey Publishing; 2017
Selected Awards and Honors
- My case studies listed on website of Harvard Business School Publishing
- Reviewer for journals published by Emerald
- Runner up at international case competition Katastasi 2020
External Profile Links
- Ph D Osmania University 2019 Customization of Marketing Mix for Rural Markets: Study of FMCGs in Andhra Pradesh N.A
- M B A Osmania University 1992 Marketing First (69%)
- B E Osmania University 1990 Mechanical Engineering First (68%)
