Biography
She is Head, & Associate Professor & School of Business Management and Convener, Entrepreneurship Development Cell, Anurag University. She is awarded her Ph.D. in Management from Osmania University and has over 18 publications in national and international journals. She has over 18 years of experience. She has received research fund grants from DST and UGC. She is the Member, Hyderabad Management Association and a certified Mentor from BYST & UK Guilds and trainer of Basic Entrepreneurship Course by National Entrepreneurship Network, Wadhwani Foundation.
Research Interests
- Consumer behavior,
- Entrepreneurship
- Strategic management
- Retail
Teaching Interests
- Marketing,
- Consumer Behavior
- Strategic Management
- Supply Chain
- Entrepreneurship.
Selected Publications
- Adoption of contactless payments during Covid-19 pandemic- An integration of Protection Motivation Theory (PMT) and Unified theory of accepatnace and use of technology (UTAUT), Academy of Marketing Studies Journal, Volume 25, Issue 1 (ABDC ‘B’ Journal), Jan 2021
- A Study on Consumer Online Purchase Behavior with reference to High and Low Involvement Products, Universal Review ISSN No: 2277-2723, Volume VIII, Issue I, Jan-19
- A Study on Faculty Attitude towards use of ICT in Education, Universal Review ISSN No 2277-2723, Vol.7, Issue XI, Nov-18,
- ICT As an Integrated Tool In Teaching Learning Process – A Comparative Study On Faculty And Student Attitudes, International Journal of Innovations in Engineering and Technology (IJIET), Volume 12 Issue 1, Dec-18
- A study on impact of demographics on consumer television viewing time, International Journal of Business Quantitative Economics and Applied Management Research, ISSN 2349-5677, Special Issue ICCEMT 2015 December
Selected Awards and Honors
- Received grant of Rs. 30,85,515 from DST SEED STI Hub for SC Community in March 2021
- Rs. 80,000 from DST in 2018 for conducting entrepreneurship awareness camps
- Rs. 1.3 Lakhs from UGC in 2015 for Minor research project in Management
External Profile Links
- 2010-2017 – Doctor of Philosophy in Management, Osmania University
- 2012 – Provisionally qualified UGC NET, APSET
- 2010 – M.Phil in Management from Periyar University, Tamilnadu
- 1998-2000 – Master of Business Administration (Marketing), Sai Sudhir P G College, Osmania University, Hyderabad
- 1995-1998 – Bachelor of Science (Mathematics, Physics, Electronics), Sarojini Naidu Vanita Maha Vidyalaya, Osmania University, Hyderabad
