Biography
Dr V Vishnu Vandana is Associate Professor& Head of the Department in School of Business Management, and Convener, Entrepreneurship Development Cell, Anurag University. She did her Bachelor of Science ( B.Sc.), MBA and Ph.D. from Osmania University. She has over 22 years experience with 2 years in industry and 19 years in teaching management and entrepreneurship. She received grants of around Rs. 32 lakhs from DST and UGC for research projects.
She is a certified Mentor from BYST & UK Guilds and Member, Hyderabad Management
Association. She was a resource person for management concepts to trainees of Dr Reddy Labs as a part of consultancy from AGI to Dr Reddy Labs. She is trainer of Entrepreneurship Courses by National Entrepreneurship Network, Wadhwani Foundation. She has organized and participated in several management and entrepreneurship development activities at institutions. She has over around 20 publications and attended national FDPs and conferences.
Research Interests
- Consumer behavior,
- Entrepreneurship
- Pricing
Teaching Interests
- Marketing,
- Consumer Behavior
- Strategic Management
- Supply Chain
- Entrepreneurship.
Selected Publications
- Users’ In-Game Purchase Intention: The Effects of Flow Experience and Satisfaction, Journal of Electronic Commerce in Organizations, Volume 19, Issue 4, 2021, ), ISSN: 1539-2937
- Adoption of contactless payments during COVID-19 Pandemic – An integration of
PMT and UTAUT, Academy of Marketing Studies Journal Volume 25, Issue 1, 2021 (ABDC “B” Journal), Print ISSN: 1095-6298; Online ISSN: 1528-2678 - A Study on Faculty Attitude towards Use of ICT in Education, Universal Review Volume 7, Issue XI, November 2018, ISSN NO : 2277-2723
Selected Awards and Honors
- Received grant of Rs. 30,85,515 from DST SEED STI Hub for SC Community in March 2021
- Rs. 80,000 from DST in 2018 for conducting entrepreneurship awareness camps
- Rs. 1.3 Lakhs from UGC in 2015 for Minor research project in Management
External Profile Links
- 2010-2017 – Doctor of Philosophy in Management, Osmania University
- 2012 – Provisionally qualified UGC NET, APSET
- 2010 – M.Phil in Management from Periyar University, Tamilnadu
- 1998-2000 – Master of Business Administration (Marketing), Sai Sudhir P G College, Osmania University, Hyderabad
- 1995-1998 – Bachelor of Science (Mathematics, Physics, Electronics), Sarojini Naidu Vanita Maha Vidyalaya, Osmania University, Hyderabad