Bachelor of Business Administration (BBA)


The BBA program at Anurag University is designed to provide students with a comprehensive understanding of business management, including principles of management, marketing, accounting, economics, and business law. The program also includes practical training through internships, industrial visits, and live projects.

Outcome Based Education

1. To teach the fundamentals of the key elements of a business organization
2. To provide a critical perspective on theoretical knowledge and practical approach to various functional areas of management and decision making
3. To develop analytical skills to identify the management practices in different functional areas
4. To establish a research culture among students
5. To build teamwork and leadership skills among students
6. To instill ethical values among students
1. Business Environment and Domain Knowledge: Graduates are able to improve their awareness and knowledge about local and global business environments.
2. Critical Thinking, Business Analysis, Problem Solving and Innovative Solutions:Graduates are expected to develop skills on analyzing the business data,application of relevant analysis and problem solving in functional areas.
3. Global Exposure and Cross-Cultural Understanding: Demonstrate a global outlook with the ability to identify critical aspects of global businesses and cross-cultural understanding
4. Social Responsiveness and Ethics: Graduates are expected to identify contemporary social problems, explore opportunities for social entrepreneurship,designing business solutions and demonstrate ethical standards in organizational decision making.
5. Effective Communication: Graduates are expected to develop effective oral andwritten communication skills.
6. Leadership and Team work: Graduates are expected to collaborate and lead teamsacross organizational boundaries and demonstrate leadership qualities and manage diverse teams

Career Path

Marketing – Sales
Vendor development
Client Relationships
Marker Development
Finance - Research Analyst
Credit Manager
Finance Analyst
Bank Officer

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Placement report

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