Dr. K. SURESH

Assistant Professor

[email protected]

Biography

A marketing faculty, Dr Suresh Kerani brings a blend of industry and academic experience. Author of many books (Ed) and Case Studies, he believes in lending a practical touch to classroom learning.

Research Interests

  1. Retailing
  2. Rural Marketing
  3. Branding

Teaching Interests

  • Retail Management
  • Rural Marketing
  • Services Marketing
  • Public Relations
  • Brand Management

Selected Publications

  • Hidesign: Leather Heritage or Lifestyle Brand?; Ivey Publishing; 2012
  • Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities; Asian Case Research Journal; Vol 27; Issue 1; 79-95 (2023) 
  • Ferns N Petals: Flowering Through A Unique Franchising Model; Ivey Publishing; 2017

 

Selected Awards and Honors

  • My case studies listed on website of Harvard Business School Publishing
  • Reviewer for journals published by Emerald
  • Runner up at international case competition Katastasi 2020 

 

Education

  • Ph D Osmania University 2019 Customization of Marketing Mix for Rural Markets: Study of FMCGs in Andhra Pradesh N.A
  • M B A Osmania University 1992 Marketing First (69%)
  • B E Osmania University 1990 Mechanical Engineering First (68%)

HOD Message

Scroll to Top