Asst. Professor

[email protected]


Dr. Mahendar Goli is an Asst. Professor at School of Management, Anurag University, Hyderabad, India. He has 10 years of teaching experience. He received his doctorate from School of Management, University of Hyderabad, India. Mahendar received Junior Research Fellowship (JRF) from the University Grants Commission. His research interests include consumer behaviour, retailing, Marketing and Technology. His research papers published in ABDC B, C and Scopus listed journals. He presented research papers in various national and international conferences.

Research Interests

  1. Consumer Behaviour
  2. Retailing
  3. Marketing and Technology

Teaching Interests

  • Marketing Management,
  • Retail Management,
  • Services Marketing,
  • Consumer behaviour and Research Methodology

Selected Publications

  1. Goli, M., & Vemuri, V. V. (2021). Users’ In-Game Purchase Intention: The Effects of Flow Experience and Satisfaction. Journal of Electronic Commerce in Organizations (JECO)19(4), 1-19. (ABDC B, Scopus)
  2. Chetan Srivastava, Mahendar Goli, V. Vandana. Adoption of contactless payments during COVID-19 Pandemic – an integration of protection motivation theory (PMT) and unified theory of acceptance and use of technology (UTAUT), Academy of Marketing Studies Journal, Vol 25(1). (ABDC ‘B’). 1528-2678
  3. Dr. Chetan Srivastava and G. Mahendar (2018). Intention to adopt sustainable energy: Applying the theory of planned behaviour framework. Indian Journal of Marketing, 48(10), 20-30. (Scopus, ABDC ‘C’). 10.17010/ijom/2018/v48/i10/132325, 2581-7302

Selected Awards and Honors

  • UGC-NET,
  • JRF

External Profile Links

  • Ph.D. from School of Management Studies, University of Hyderabad, Hyderabad (2018).
  • Master of Business Administration (Marketing, HRM) from University College, Kakatiya
    University, Warangal from 2004-2006 (62.3%)
  • Bachelor of Science from Lal Bahadur College, Kakatiya University, Warangal from
    1999-2003 (55.7%).
  • Intermediate (MPC) from Govt. Junior College, Bellampalli, Adilabad Dist., Telangana
    from 1996-1998 (61.4%).
  • SSC from Z.P.H. School, Bellampalli, Adilabad Dist., Telangana in 1996 (70%).
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